Branding

Rising Asean

Overview :
Rising Asean is a campaign with the voice of encouragement for all entrepreneurs across Southeast Asia comprising 8 countries. This is to make the industries on the continent more competitive and collaborate in using our customers’ latest technology to ensure a better impact on the world economy.

Challenges :
The first challenge would be identifying the key element that represents each country in South East Asia. The next challenge would be blending the customer’s identity with these elements to portraits a campaign on ensuring entrepreneurs thrive forward. Finally, this campaign needs to be relevant and accepted. 

Solution :
Our approach to solving these challenges was to identify 4 key colors that exist in S.E.A flags. Next, we bring up the meaning of each color to be relevant to business language. We research, absorb and combine culture from each country to create a campaign that is relevant and friendly.