Corporate & Identity

Foqcus

Overview:
Foqcus is a software development company in Malaysia that ventures into the world of data intelligence with fully custom-built software from big data platforms to unique product identification.

Challenges :
The first challenge was to create a logo based on the existing logo, to explain and validate the business idea to prospective investors and future employees.  The second challenge was then to use these creations as the starting point to build on a whole new identity to capture new investor interest and bring new energy to the company. The following challenges were to build a brand with values and a clear message while building the visuals.

Solution:
Our approach to the project revolved around breaking the barrier and thinking outside the box. While executing all of that we found the fundamental of the brand is great for us to work with and further enhancing it. We decided to combine elements of playfulness and passion to create a whole new fresh look. IT company can be fun too while FOCQUS-ing at work.