Creative Design

PackArt

Overview :
PackArt was a project initiated internally to imagine what would be the future of packaging technology. The project needs to stand out without compromising design, usability, and security feature.

Challenges :
The first challenge would be to identify an icon that represents the future and catchy. After that, the second challenge while creating the icon was to identify the appropriate box structure that is common in the market. The following challenges consist of combining both ideas and turning them into reality. 

Solution :
Our approach to the project was to use bright and dominant colors as a background. The cyberpunk element heavily influenced our design to bring out the potential futuristics element. With the advanced technology, we decided to apply Augmented Reality(AR) into the project making it remarkable and interactive.