Film & Productions Motion Graphic

Franchise International Malaysia

Overview:
Franchise International Malaysia exhibition and conference was launch in 1994 created as a perfect platform to launch new franchise system, appoint master franchisees, and identify potential local franchisees, and networking functions.

Challenges:
The first challenge was to create something different from past year events that were able to represent the identity towards digitizing franchising  The second challenge while creating a fresh face for the event, was to then organize and arrange a launching session by non-other than Data Sri Hassan Malik, Minister of KPDNKK. The third challenge would be the launching session animation must be relevant and impressive with a limited budget allocated for the project.

Solution:
Our approach to the project with limited resources and time, a short introduction video before the actual launching session revolving around the element of futuristics and the digital concept was used. We realized there is a huge LCD background thus, we leverage that to display our work. The outcome was well received by the audience and also organizers.