Packaging & Label Design

Ilham Milk

Overview :
This is a redesign project to increase sales in the market. Ilham Milk is a Malaysian-made Formula Milk produced for children under the age of 3 which contains nutrients essential for growth and mental intelligence. Consists of 4 different flavors according to age.

Challenges :
The first challenge was to identify 4 colors scheme for each flavor. The color selected must be relevant to the given age group. After identifying that, the next challenge would be matching the color with the flavor given by the customers. Finally, the images, subjects, and symbols would be another challenge to tackle.

Solution :
Our approach to this project was to choose the color selection that corresponds to each flavor of each packaging. The color combination for each flavor was fixed on each packaging so that the product looks standardized. In order or to compliment the overall design, we proposed redesigning the logo.